As our regular readers know, gamification is the process of taking something – a website, an app, an online community – and using game play to motivate and engage customers, and keep them coming back for more. Businesses in the education, marketing, sales, energy and health sectors have used gamification to increase engagement, and many others can benefit from it too.
Our chief scientist, Mandë Holford is joining an interactive webchat on Tuesday, December 12 at 11:00 a.m. EST/16:00 UTC to discuss how using gamification can add value to your product and more fully engage your customers. She and the other two participants will answer your questions live!
To participate in the conversation, visit www.gistnetwork.org/content/gist-online or submit your questions on Twitter by using #GISTTechConnect. The program will be in English with Spanish interpretation.
-Listen to a panel of experts discuss how gamification has impacted businesses
-Ask the experts your questions about adding game elements to your programs
-Learn the best uses of these techniques for increasing customer interaction
Dr. Elena Bertozzi is an Associate Professor in Game Design & Development at Quinnipiac University. Dr. Bertozzi and her team have worked with scientists, artists and healthcare professionals on a variety of games that incentivize players to seek and achieve positive behavioral change. She has written extensively on gender, sexuality and technological self-efficacy. Motivated by her experiences in using games to address previously intractable problems, she studies ways in which interactive technologies can guide players towards better decision making based on accurate knowledge. She specializes in leveraging current technologies to produce low-cost 2D games that can be delivered over the most accessible device for the target audience.
Dr. Mandë Holford is an Associate Professor in Chemistry at Hunter College and the City University of New York (CUNY) Graduate Center, with scientific appointments at the American Museum of Natural History and Weill Cornell Medical College. She is a World Economic Forum New Champion Young Scientist and recipient of the prestigious Camille Dreyfus Teacher-Scholar Award. Mande co-founded several initiatives including, KillerSnails.com, an award-winning learning games company that uses extreme creatures as a conduit to advance scientific learning, and RAISEW.org, a National Science Foundation (NSF) project to increase women in science. She also co-created the first Science Diplomacy course at The Rockefeller University to encourage early career scientists to think globally about the impacts of their research. She leads pioneering efforts in scientific research, education and policy.
Moderator: Josh Mandell
Joshua Mandell is currently an Adviser for Halcyon, a social enterprise incubator in Washington, D.C. that focuses on accelerating early stage startups solving 21st Century problems. Prior to Halcyon, Joshua served as a Senior Adviser for Innovation and Competitiveness to the U.S. Secretary of Commerce. Joshua was also the Science and Technology Program Officer at the World Bank Group focusing on building science and innovation capacity in the public and private sectors in lower and middle-income countries.